The UK Supreme Court recently considered an interesting appeal in Public Relations Consultants Association Limited v The Newspaper Licensing Agency Limited and others, concerning the status in copyright law of temporary copies of web pages held in an internet browser cache or on the screen of end users reading those pages. Although on the face of it this is a fairly esoteric topic, it has made it this far through the judicial system because the outcome has significant commercial implications for interested parties (primarily web publishers) and significant public policy implications.
At first instance, and then by the Court of Appeal, it was held that without a licence, the end-user was breaching copyright by storing temporary copies of web pages, if they received headlines and extracts from those web pages via the third party aggregator involved - Meltwater.
Meltwater provided PR professionals (members of the Public Relations Consultants Association Limited – referred to collectively as PRCA members) with a web monitoring service, monitoring news articles on PRCA members’ clients. Meltwater created monitoring reports with the opening words of the article, the keyword (and several words on either side) and a hyperlink. Meltwater is licensed by the NLA to create and distribute the reports, and it had previously been agreed that the PRCA members would need an end-user licence to view articles on monitoring reports sent from Meltwater by email (essentially because an email is not a temporary copy so could not fall within the scope of Article 5(1) Copyright Directive – more below).
The other method of viewing the reports was on Meltwater’s website – in practical terms this technically involves creating further copies of the article extracts, in the PRCA member’s browser cache. Is that unlawful copying for copyright purposes?
The answer lies in the scope of the exception provided under Article 5(1) of the Copyright Directive (Directive 2001/29/EC), which allows temporary copying (which would otherwise be infringing copies) provided certain criteria are met. The copy must:
- be transient or incidental;
- be an integral and essential part of a technological process;
- have no independent economic value; and
- its sole purpose must have been to enable a lawful use or transmission in a network between third parties.
The Supreme Court analysed the various elements of this test, and came to the conclusion that cached browser copies of web pages are copies that should fall within the Article 5(1) exception. Above all, the Court accepted that, as a statement of the current state of the art, temporary copying is essentially how web browsing works – it is an essential part of current browser technology (although this may not always be the case). The same is true of web search – Google (with some exceptions) caches web pages on its servers, and searches against that cache.
The exception does not extend to downloading or printing web pages (and retaining or distributing the resulting digital or paper copy). As the Court recognised, “if it is [copyright] infringement merely to view copyright material, without downloading or printing out, then those who browse the internet are likely unintentionally to incur civil liability […] by merely coming upon a web-page containing copyright material in the course of browsing […] which would make infringers of millions of [internet users] across the EU…”
In an interesting aside, which really gets to the nub, the Court noted that the licence fee which should be payable by Meltwater to the NLA may well reasonably be higher than it currently is, if the PRCA members do not need (and so have not paid for) their own licences to view the article extracts where the reports are accessed via Meltwater’s website. So although this decision may not go the NLA’s way, it might ultimately get the commercial outcome it is after.
Going back to those millions of internet users like you and me, the Supreme Court decided that the European Court of Justice ought to clear this up once and for all and has accordingly made a reference for a decision on the scope of Article 5(1) in relation to cached copies of web pages.